Branding Strategy and Identity Systems.
I work with entrepreneurs, athletes, personalities, and companies to define their persona, champion their spirit, tune their voice, refine their look, and evolve into
brands people remember and want to connect with. I truly love what I do and believe in the brands I work for.
I've worked for national advertising agencies (FCB-San Francisco, DGWB-Orange County, Y&R-Austin, Vitro-San Diego, and global brands O'Neill-Santa Cruz and Quiksilver-Huntington Beach. Fashion, Food, Auto, Tech, Games, Outdoors and Sports.
I consult full time as BXC Inc. I have created global-branding strategies, eCommerce, campaigns, trade-show booths, product packaging, videos, retail POP, social media and every asset inbetween. I have a vetted network of high-level copywriters, photographers, developers, illustrators, producers and printers. I work solo, with your team, or mine. Either way, let's go big! Call me for your next big idea.
Drew Dougherty - California (will travel!)
Citrix Software - ICA Icon
Giro Product Graphics
BlackFlys Eye Wear Logo Concept
Cowboy Honey Bee Logo
GarageMonk Beer Branding
Fallbrook Family Farm
Rasta Taco Restaurant
Logo designed for VITRO Agency QSR client El Pollo Loco. Published and in market now!
Logo designed for app game launch. Client: MVP Sportslife and LeBron James
Logo designed for sports electronics launch. Client: Jaybird Audio
Nutritional Supplements Brand. Client: Jennifer Lopez
Logo redesign for action sports brand. Client: O'Neill
Logo and Brand designed for kids game launch. Client: Hasbro
Logo and Icons designed for Hot Wheels product and events. Client: Mattel
Sockwa Minimalists Shoes
Power Auto Loans Fin-Tech
Patagonia Apparel Logo Art
Neil Pryde - NPX Kite
Honda 50th Concepts
SHACC - New Name and Logo
Patagonia Apparel Graphic
“Drew's passion, creativity and enthusiasm is infectious. He is a brilliant mind that will take any brief to a design that will not only meet and exceed your expectations it will make you wonder if he is from this planet. Thank You for elevating our brand.”
Johnny Rodriguez, Sr. Marketing Manager - Callaway Golf
“BXC did a great job from original concepts thru actual production and deployment. The BXC team developed new logos, fonts, ad campaign concepts, line guides, web site and general marketing ideas for Komunity Project. We are very happy with the way Drew worked with our team to implement all of the above.”
Dave Lester, Brand Manager - Quiksilver, USA
“Drew has an incredibly ability to get behind the emotion and thoughts of the consumer and really understand what drives them. I love working with Drew - he's a great guy to deal with.”
Judd Armstrong, President/Founder - Jaybird Sport Headphones
CREATIVE BY BRAND
CREATIVE BY DESIGN
A FEW HEADLINES
SAY HELLO BACK